Marketing Department

The World Baseball Softball Confederation’s marketing department has the overall responsibility to develop strategies for increasing the marketability of the WBSC’s assets, essentially growing the WBSC brand, increasing market share, and contributing to the overall growth and success of the organization.


  • Market Research
  • Brand Development
  • Growth
  • Events

The Marketing Department depends directly on the WBSC’s Executive Board (EB) and acts according to the decisions taken by the EB.

The Marketing Department is made up of the baseball and softball divisions and manages autonomously the relationship with sponsors and media stakeholders.