The Media Department handles TV Rights and New Media, and has a key role, in the worldwide dissemination and promotion of WBSC tournaments, and advising the best possible working conditions for the broadcast and communication media during WBSC tournaments.
The media department is responsible for preparing and implementing the overall WBSC strategy for future broadcast rights negotiations, in conjunction with WBSC Web Strategy and other media initiatives. The department collects marketing intelligence and consults with experts around the globe, determines the rights and benefits packages to be sold and implements the tender and negotiation process. The department also deals with issues pertaining to the current broadcast rights agreements and other media issues.
The Media Department depends directly on the WBSC’s Executive Board (EB) and acts according to the decisions taken by the EB. The Media Department is made up of the baseball and softball divisions and manages autonomously the relationship with media through press conferences, press releases, newsletters and direct contacts with stakeholders.