TOKYO — The National Baseball Team of Japan welcomed internet giant Yahoo Japan Corporation (Yahoo! JAPAN) as Samurai Japan’s newest official sponsor.
The partnership joins Japan’s biggest sport – and the Samurai Japan National Team brand – with the nation’s most visited website.
Samurai Japan team manager Atsunori Inaba said the partnership with the internet giant will further boost baseball’s profile and the national baseball team in Japan, with more Japanese people and future generations becoming fans or playing baseball.
The partnership, by extension, will also fuel fan engagement and awareness of WBSC-sanctioned international events featuring world No. 2 Samurai Japan.
Yahoo Japan managing executive officer Seiji Miyazawa said, “Even if there is a shift to the age of the Internet, the wonderfulness of Samurai Japan and the wonderfulness of baseball in Japan do not change.”