Major League Baseball (MLB) recently announced that the first three weeks of the 2021 season marked the most-watched 18-day period in the 20-season history of MLB.TV.
During the period, fans watched more than 1.34 billion minutes of live games, a +12% increase compared to the first 18 days of 2020 and a +43% when compared to the same period of 2019. Total games watched on the league's out-of-market streaming platform are up +22% compared to last season and +35% compared to 2019.
Opening Day 2021 was the most-watched day in MLB.TV history, surpassing (+26%) previous highs set on Opening Day 2020. Users watched a total of 121 million minutes of live games on MLB.TV.
According to an MLB press release, MLB.TV is the longest-running and most successful live streaming sports product.
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