Australian Baseball League lands US broadcast deal with 100-million household potential reach

Australian Baseball League lands US broadcast deal with 100-million household potential reach
09/12/2020
“Now, despite the challenges of COVID-19, we have the ability to fast-track 10 years of growth of our league in the space of 18 months," the ABL says. The international broadcast agreement includes coverage of the Australian Women’s Baseball Showcase.

SYDNEY -- After having secured national TV and streaming coverage, the Australian Baseball League (ABL) has landed a blockbuster broadcast deal that will see its upcoming 2020/2021 potentially reach 100 million US homes.

ABL, a WBSC Associate Member, has reached agreements with US Regional Sports Networks, including AT&T SportsNet, ROOT SPORTS, Cox Sports Television and For the Fans (previously Eleven Sports). Domestically, the ABL will be broadcast on Foxtel and streamed on Kayo Sports across Australia.

“The international reach combined with our domestic broadcast arrangements and the support of the Federal Government put the league in a really strong position,” Baseball Australia Chief Executive Cam VALE said.

“Now, despite the challenges of COVID-19, we have the ability to fast-track 10 years of growth of our league in the space of 18 months.”

Superstars Manny RAMIREZ and Delmon YOUNG, former big leaguers Travis BLACKLEY, Brian FLYNN, Donald LUTZ and Gift NGOEPE along with a stack of highly-touted Minor League prospects will feature in the upcoming ABL season.

The broadcast agreement also covers four Australian Women’s Baseball Showcase games, which will set the stage for the launch of the nation’s professional women’s baseball league.

The ABL is scheduled to open on 17 December.

For the latest broadcast information on the ABL, visit theabl.com.au/broadcast-guide.