Egyptian community project Because Baseball has been named the winner of the 2020 Leaders Sports Community Award. A concept from Leaders, which champions excellence across international sport, the Leaders Sports Awards search for and recognise companies and individuals shaping the future of sport.
"We are honoured by the recognition," tweeted Because Baseball.
The official Leaders website states that the Leaders Sports Awards aim at showcasing the most innovative companies and people "driving this industry forward."
The Community Award, in partnership with Facebook, "seeks out and celebrates an organization that is using sport to bring a community together."
Because Baseball was founded in Cairo, Egypt, by Kemp Gouldin, a former sales and marketing executive who grew up in Richmond, Virginia, USA. There, in his own words, he “experienced first-hand the power of baseball to bring people together.”
Because Baseball has the goal of connecting communities and building friendships through a common language named baseball, focused on three levels: the family, local and international spheres.
In its first two full years of program implementation, Because Baseball grew from a small Spring Training of 40 kids and their parents to the inaugural baseball league for Egyptian youth (the first Major League Baseball youth affiliate in the Middle East) with school-based and orphanage-based programs.
Related Article: Because Baseball nominated to Peace and Sport Awards
