MLB, Youtube renew partnership for third year as first two seasons attracted viewers from more than 88 countries

MLB, Youtube renew partnership for third year as first two seasons attracted viewers from more than 88 countries
15/03/2021
The agreement has been renewed for a third consecutive season. Fans will be able to vote for the YouTube Player of the Game.

Major League Baseball (MLB) and YouTube have announced the return of MLB Game of the Week Live on YouTube, featuring 21 games delivered directly and free of charge to fans around the world throughout the course of the 2021 regular season. This marks the third season of this deal.

The first two seasons reached viewers in over 88 countries around the world.

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"MLB content on YouTube continues to play a pivotal role in showcasing our club, player and baseball storylines to new audiences; and extending our live game offering across a full season is a significant step in the evolution of our partnership," said Dominick Balsamo, MLB Senior Vice President, Global Media & Business Development.

"Our partnership with MLB is always a highlight on the sports calendar for us and 2021 is going to be our biggest year yet," said Tim Katz, Head of Sports and News Partnerships, YouTube.

Over the course of a nearly two-decade-long relationship, MLB and YouTube have built a rabid audience on the platform, with more than 2.2 billion views, and amassing 2.7 million subscribers on the primary MLB YouTube channel.