Press Release Major League Baseball
Parties to Encourage Fans to Support Efforts Through Public Service Announcements and Exposure on MLB Network and MLB.com
Major League Baseball and the Major League Baseball Players Association are joining together to donate $1 million to the American Red Cross, the Salvation Army and Feeding America to assist emergency relief efforts in the most devastated areas along the East Coast affected by Superstorm Sandy.
Additionally, MLB will work closely with all 30 Clubs and its broadcasting and digital partners to encourage baseball fans to support the Red Cross via public service announcements, programming mentions and editorial coverage on MLB Network and MLB.com.
“As our thoughts and prayers remain with all those who have been impacted by this tragedy, it is a privilege for Major League Baseball to support our fans and their communities during this urgent time of need,” Baseball Commissioner Allan H. (Bud) Selig said. “All of us at Major League Baseball are grateful to our society’s leaders, first responders and volunteers, and we hope that our contribution to these humanitarian organizations will assist in the vital relief efforts along the East Coast. This is a time when the resiliency of the great American spirit will prevail.”
“Natural disasters know no boundaries, and this one was a direct hit that affected many in the MLBPA’s office personally,” MLBPA Executive Director Michael Weiner stated. “On behalf of the MLBPA and its members, we are honored to join with the Commissioner’s Office in making this contribution to support the efforts of organizations working around the clock to help provide various forms of relief and assistance to those suffering in the aftermath of the storm, including many of our friends and neighbors in need.”
MLB Network will feature on-air mentions during in-studio programming and signage visibility for the American Red Cross, the Salvation Army and Feeding America. MLB.com, the official Web site of Major League Baseball, will also support relief efforts with editorial coverage, social media outreach and prominently-displayed links to the Red Cross, the Salvation Army and Feeding America, where baseball fans can make contributions online.
For more information, please visit MLBCommunity.org.
