MLB, USA Baseball “Fun at Bat” programme lands in Mexico

Major League Baseball and USA Baseball announced that Fun At Bat, the introductory and character building bat-and-ball programme designed for use in physical education classes, will now be available to elementary school students throughout Mexico. The program will serve more than 1.3 million students.

The Fun at Bat programme will be administered in Mexico by the Presidential Office for Baseball Development and Promotion in Mexico (PROBEIS), an initiative commissioned by President Andrés Manuel López Obrador, better known as AMLO, to develop and promote baseball in the Country.

The free program is already reaching more than one million children in the USA and Puerto Rico.

“Baseball’s future in Mexico is a bright one, and this collaborative effort between MLB, USA Baseball and PROBEIS will contribute greatly toward that end,” said Tony Reagins, Executive Vice President of Baseball & Softball Development, Major League Baseball.

“We are thrilled to have the opportunity to deliver this program to students across Mexico,” said Rick Riccobono, USA Baseball’s Chief Development Officer. “Fun At Bat is the fastest growing bat-and-ball program in the world.”

“We couldn’t be more thrilled about this historic opportunity to formally implement baseball in public grammar schools in Mexico as part of our strategy to develop and promote the sport, as instructed by President Lopez Obrador,” said Edgar Gonzalez, Director of PROBEIS. “Teachers are the backbone of our social development and it is exciting to know they are participating in this amazing programme designed exclusively for the purpose of teaching fundamental principles to children.”