The Royal Netherlands Baseball and Softball Federation (KNBSB) announced a deal with a significant sponsorship partner for the National Team participating in the WBSC U-23 Baseball World Cup.
Wellink, a Dutch giant in the food industry, will display its logo on the Dutch National Team's helmets.
Like the Dutch national baseball teams, Wellink is a brand active in Asian markets, and helmet sponsorship helps raise brand awareness in these ‘baseball markets’.
Wellink commercial director Laurens Blanken said: "The Netherlands proved that a relatively small country could excel. We are also convinced that our products can excel in different markets."
World No. 8 the Netherlands open their U-23 Baseball World Cup against No. 3 Korea on Friday, 14 October, at Tianmu Stadium in Taipei City.
